Support Team - Kent Liffick
Business Development
Hometown: Terre Haute, Indiana
Years with Vision Racing: 2
A graduate of the Kelley School of Business (1982, Indiana University – Bloomington) with a degree in marketing, Kent Liffick’s current focus is on all aspects of business development regarding Vision Racing for 2010 and beyond. He is particularly championing the cause marketing aspects of a health & wellness platform via the Vision Racing Wellness Tour, representing current team sponsors Lilly USA, CardioChek and Menards.
Upon Graduation from Indiana, Liffick became the youngest sales manager in the history of Motorola Communications and Electronics based in Honolulu, Hawaii, until returning to Indianapolis in 1987 to work for the Hulman George Family. He became involved in with the Indianapolis Motor Speedway Hall of Fame Museum where he helped institute all the conservation measures and inventory control for Museum collection while developing a new brand focused on “the most diversified car collection in the world”, new Hall of Fame Logo and formal induction ceremony.
Liffick was also charged with sponsorship for the Inaugural Brickyard 400, when he designed, sold and launched independent corporate hospitality program on Olympic Village scale encompassing 300,000 square feet of temporary VIP hospitality facilities accommodating 8,200 NASCAR sponsor guests.
Indy Racing League team sponsorship and business development was also on Liffick’s list of accomplishments as he sold team sponsorship and series entitlement over the past several seasons.
In his time away from racing, Liffick can be found cycling on road bikes and working out at Healthplex near Vision Racing. Kent is the proud father of son Matthew who attends Indiana University and is on the Dean’s List majoring in Financial Management and Economics and is graduating in May 2010.